"Invisible No More: The Ageless Adventuress” reflects the value of the women 50+ travel market, which includes three generations of"Ageless Adventuress": Generation X, Baby Boomers and the Silent Generation.
This is the most in-depth global study of its kind, surveying 1,630 women over 50 regarding their travel preferences. The 60 page Full Report includes marketing profiles, group travel preferences, strategies for the single supplement and more. Data is focused on North American travellers.
We're available to answer your questions and help you serve this incredible market of women 50+ travellers!